Keynote Address: World Poultry Consumption

نویسنده

  • WILLIAM P. ROENIGK
چکیده

World poultry meat (chicken, turkey, duck, and specialty birds) consumption is of significant economic importance in more than 50 countries worldwide. Poultry is the second most consumed meat, globally, having overtaken beef-veal in 1996. Pork is the leading world meat. Poultry, however, is clearly the most dynamic in terms of gaining market share; adapting technology for breeding, feeding, production, processing, and marketing; and being in position to benefit from major consumer food trends. This dynamic approach by poultry producers and marketers provides a sound basis for concluding that poultry will overtake pork consumption sometime in the future. Overtaking pork represents a formidable challenge, and although it may be a decade or more before poultry becomes number one worldwide, the fundamental data support such a lofty forecast. Consider the data (Table 1): Of the 47.5 million metric ton increase of total meat (poultry, pork, and beef/veal) expected between 1988 to 1990 and 1998 to 2000, more than one-half will likely be poultry. For the first decade of the new century, this trend toward an increased market share for poultry will likely continue.

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تاریخ انتشار 1999