Innovation Culture – Determinant of Firms ́ Sustainability

Changes in global economy require changes in firms. They need to adapt to speed producing faster and creating new products, structures and processes. The purpose of the paper is to explore literature about organizational culture and its impact on innovation. In the paper the method of literature review is used to examine influence of organizational culture on innovation and performance of enterprise. Organizational culture is crucial for innovation. Literature reveals that research of organizational culture mostly confirm already existing conceptions and models, but those help to make profile of innovation culture. Research summarize previous research of organizational culture as culture which foster innovation and provide profile of innovation culture, which may be used by managers to improve cultural environment to increase performance of their companies. Research also leads to hypothesis for further research. Keywords—Innovation, Innovation Culture, Organizational Culture.