Metaphor and Metonymy: The Cognitive Trump-Cards of Linguistic Humour
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Puns and Blending: the Case of Print Advertisements
In this paper, the connection between metaphor, metonymy, blending and humour is discussed against an analysis of puns in print advertisements featuring both visual and verbal elements. The analysis is based on the theory of conceptual blending (Fauconnier and Turner 1994, 1996 etc.) and on analyses of humour within that framework made by Coulson (1996, 2001, in press), but it also draws on obs...
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Metonymy, as often treated as a subtype of metaphor by cognitive linguistics, has a different working mechanism; metaphor is based on perceived similarity between things while metonymy on the relationship within things themselves. Cognition and the use of language involve the access and manipulation of mental spaces, which are constructed from human perceptual experience and are extended throug...
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