Impact of Smartphone News Apps on Print Media – A Twin TAM Framework
نویسنده
چکیده
News magazine being an important part of the print Media industry has so far been affected by World Wide Web and currently by the Smartphone Apps. They have just entered the industry with great promises and potential. Research focusing on the impact of news apps on the news magazines will provide an opportunity to understand how readers look at both technology and decide on using them. The study used a survey method by questionnaire distributed by both direct and online mode. A conceptual model with Twin TAM framework was proposed for the study as the research requires considering two technologies simultaneously. Usefulness and Ease of Use of both technologies has an influence on attitude towards News Apps and Print Media respectively. Positive attitude towards print media creates more dissonance in presence of Attitude towards News Apps. Apparently, if the attitude is positive then the dissonance will be more in case of print magazine. Also, reverse is the case of news apps. Finally, dissonance is found to reduce the intention to use News Apps. The study provides implication to print media industry based on previous cases.
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