Developing Inquiring Organizations
نویسندگان
چکیده
It’s no secret that organizations today are facing rapidly changing environments. To continue to exist, much less thrive, enterprises must learn to adapt to the changes around them, and perhaps even to try to influence those changes themselves. Arie de Geus, former head of planning at Royal Dutch Shell believes that “The only sustainable advantage in business is the ability to learn faster than your competitors.” [1, P. 1] Mark McElroy of Macroinnovation Associates goes farther, saying [1, P. 1] “The only sustainable advantage in business is the ability to learn sustainably – who cares how fast it is, if it’s not sustainable.” Hence, organizations must learn to adapt their behavior quickly, and maintain that ability to learn and adapt.
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