Energy drink consumption in Israeli youth: Public health & the perils of energetic marketing.

In a recently published IJHPR article, Magnezi and colleagues add to our knowledge of consumption of energy drinks (ED), and alcohol mixed with energy drinks (AmED), by exploring these patterns among public school students in Tel Aviv, Israel. Prior research on this topic is largely limited to young adults, but adolescents are clearly targets of energy drink marketing, and this age group is at well-known risk for initiating risky exposures. The survey data presented here indicate that ED exposure is widespread in high school, and often begins in middle school. Among students consuming energy drinks, AmED exposure is also high, and of particular concern. Knowledge of ED and AmED hazards does not clearly associate with reduced intake, but a suggestion that awareness of caffeine thresholds may offer some dissuasion is noteworthy. The authors propose warning labels, and education directed to both youth and their parents. A case is made here for regulation of the energetic marketing of these products to youth as well.