Experiences with Electronic Auctions in the Dutch Flower Industry

1 electronic markets is expected to grow rap1 point of view by Davis and Holt (1993), Hendricks and Por te r (1988) , a n d Rothkopf and Harstad (1994). More recently, the flower auction markets were investigated in more detail. Ajit Kambil and Eric van Heck (1996) specified a generalizable model of exchange processes and developed a process-stakeholder analysis framework to evaluate alternative market designs. In this framework, see figure 1, five trade processes (search, valuation, logistics, payments and settlements, authentication) and five trade context processes (communications and computing, product representation, legitimation, influence, and dispute resolution) are distinguished.