Homogeneous and Heterogeneous Agents in Electronic Auctions
نویسندگان
چکیده
When considering the agents mediated electronic marketplace, agents play an active role in both sellers and buyers sides. A seller agent may advertise its products in the market, placing the selling price and looking for the potential buyers in the market. On the other hand, a buyer agent would look for the desired goods or services requested by its user and it has a task to bargain about the price of the products and find the best deal (Dignum, 2001). Besides that, due to the rapid growth of Information Technology and popularities of the Internet, more trading that could be done in bricks and mortar is now available without geographical constraint by using the computer and the Internet. Therefore, sellers are now looking for a larger group of potential buyers while buyers are looking for a better offer of their desired goods in the online marketplace.
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