“Informants in Organizational Marketing Research: How many, Who, and How to Aggregate Opinions?”

lnformants in Organizational Marketing Research: Why Use Multiple lnformants and How to Aggregate Responses

Organizational research frequently involves seeking judgmental response data from informants within organizations. This article discusses why using rnultiple informants improves the quality of response data and thereby the validity of research findings. The authors show that when there are multiple informants who disagree, responses aggregated with confidenceor competence-based weights outperto...

Informants in Organizational Marketing Research: How Many, Who, and How to Aggegrate Responses? Gerrit H. Van Bruggen, Gary L. Lilien, Manish Kacker Erasmus Research Institute of Management Report Series Research in Management Bibliographic Data and Classifications

Organizational research frequently involves seeking judgmental data from multiple informants within organizations. Researchers are often faced with determining how many informants to survey, who those informants should be and (if more than one) how best to aggregate responses when disagreement exists between those responses. Using both recall and forecasting data from a laboratory study involvi...

The process of using mentoring in the professional development of school principals

The aim of this study was to identify the process of using mentoring in the professional development of school principals in Mashhad. The research method was phenomenological and the research data were collected by studying the lived experience of school principals by using semi-structured interview with 22 principals. Key informants in this study included those managers who were familiar wit...

The Why, Who, What, How, and When of Patient Engagement in Healthcare Organizations: A Response to Recent Commentaries

A Phenomenological Study of Customer Disvalue

In this paper we present the structure of “customer disvalue” phenomenon as the complementary concept for customer value. Authors, who are proponents of humanized marketing, rely on the lived-experience of customers as the primary source of data in order to grasp a first-hand understanding of the phenomenon that has been profoundly shadowed by objectivism of economics. The research is based on ...