ALFRED P . SLOAN SCHOOL OF MANAGEMENT EMERGING APPROACHES TO RETAIL OUTLET MANAGEMENT Gary
نویسندگان
چکیده
Major problems faced by the multi-outlet retailer include those of strategic planning, tactical decisions and operational control. The strategic planning questions include: How many outlets should be built in the next Y years? In what cities should they be built? When? Tactical decisions concern the selection of a particular site: What is the potential of a particular site? What are the characteristics that lead to the success of a particular site? What will be the impact of an outlet on neighboring outlets? Operational control procedures include exception reporting, detection of new trends, planning and monitoring of advertising and promotional expenditures. This paper reviews emerging quantitative approaches to retail outlet management and shows how a few key concepts can be and have been used in a variety of product areas.
منابع مشابه
Working Paper Alfred P. Sloan School of Management Systems Analysis and Management Decisionmaking *t Systems Analysis and Management Decisionmaking Systems Analysis and Management Decisionmaking
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