Corporate Social Responsibility and the Capabilities Based View - A Case Study of a Multinational Enterprise (MNE)
نویسنده
چکیده
Today, many industries are coined by fundamental and sustainable environmental changes. Firms have to adapt their strategies, organizational structures and processes to the new environmental conditions continuously. In this context, researches depict that so called dynamic capabilities of firms may become a source of competitive advantage. This contribution shows that social responsible actions by firms can be turned into dynamic capabilities. Hence, the orientation on social responsible issues in the change management may lead to competitive advantages. These statements will be validated by a case study and an encompassing review of CSR and capability based view literature.
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