Interaction Archetypes of Online Shopping
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منابع مشابه
Interaction Archetypes of Information Searches during Online Shopping
To inform the design space of electronic commerce stores, increase the sales opportunities and convert browsers to buyers, it is imperative to understand consumers’ online shopping tasks. This study postulates that consumers’ shopping tasks, particularly those involving information seeking and decision making, can be classified and aggregated into a few interaction archetypes, which would requi...
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