Analyzing Behavior Of The Influentials Across Social Media

Social media, or commonly known as the Social Web, consists of myriad applications including blogs, social networking websites, wikis, social bookmarking or folksonomies, online media sharing, social news, social games, etc. Through reactive interfaces, low barrier to publication, and zero operational costs, which are all made possible by the new paradigm of Web 2.0, social media has observed a phenomenal growth in user participation leading to participatory web or citizen journalism. The blogosphere, for instance, has been growing at a phenomenal rate of 100% every 5 months. BlogPulse, another blog indexing service, says it has tracked over 165 million blogs by July 2011. Facebook recorded more than 750 million active users as of July 2011; Twitter amassed nearly 200 million users in March 2011; and other social media sites like Digg, Delicious, StumbleUpon, Flickr, YouTube, etc. are also growing at terrific pace. This clearly shows the awareness of social media sites among individuals. Individuals use different social media sites for different reasons. For instance, they use MySpace to keep in touch with their friends, make new ones, share their updates and get updates of their friends; Flickr to upload and share photos with friends and others; Twitter to update their status; Delicious to bookmark, tag and share their favorites with friends or others; Digg to rate and promote the