Open Innovation as a service design approach
نویسندگان
چکیده
As one of the largest academic publishers in the world, Elsevier is always looking for innovate services to offer to clients. In this Open Innovation project, STBY was commissioned to conduct a Lead User Research among academic researchers in The Netherlands and The United Kingdom. The insights gained from this research were used as input for a series of Co-Creation Workshops, where a multi-disciplinary team from the client organisation and a selection of lead users explored potential opportunities for new online tools and services. The workshops were guided and facilitated by STBY and Radarstation, who regularly collaborate as partners in the Global Innovation Group. This paper reflects on the process and methodology used in this Open Innovation project, and how these may contribute to the emerging framework of service design.
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