Web Elements and Strategies for Success in Online Marketplaces: An Exploratory Analysis
نویسندگان
چکیده
Among the most prominent and fastest-growing markets on the Internet are online marketplaces. The leader and main exemplar of this type of market is eBay. In this paper, we provide a comprehensive examination of the salient website elements and strategies as success factor in online marketplaces. In this exploratory analysis, we report on the behavior of different types of sellers and their distinct approaches for achieving their desired goals. The conceptual framework for this examination is based on marketing mix theory and its synthesis with competitive heterogeneity theory, allowing us to formulate a success model for sellers operating in this market. The conceptual model is empirically tested by the random collection of over 2000 auction listings from eBay’s Motors Division spread over a period of six months. Our results bring to light the presence of different types of sellers in this market, and the differences in website designs and strategies they use for success in this market.
منابع مشابه
Success Factors of Agribusiness Digital Marketplaces
Digital marketplaces are market institutions that employ digital information technology – computers, the Internet, and the World Wide Web – to provide trading services to buyers and sellers. We trace the development of agribusiness digital marketplaces on the World Wide Web and use observations taken from a sample of 233 agribusiness digital marketplaces to assess the impact of marketplace char...
متن کاملDesigning collaborative learning model in online learning environments
Introduction: Most online learning environments are challenging for the design of collaborative learning activities to achieve high-level learning skills. Therefore, the purpose of this study was to design and validate a model for collaborative learning in online learning environments. Methods: The research method used in this study was a mixed method, including qualitative content analysis and...
متن کاملThe Effect of E-Learning Readiness on Self-Regulated Learning Strategies and Students’ Behavioral Tendency to Web-based Learning: The Mediating Role of Motivational Beliefs
Introduction: The aim of this study was to investigate the effect of e-learning readiness on self-regulated learning strategies and students' behavioral tendency to learn on the web. Method: The present study is applied in terms of its purpose and it is descriptive-correlational in terms of its nature and method. The participants of this study were the whole students of Tabriz Payam-e-Noor Univ...
متن کاملAn exploratory study of electronic logistics marketplaces and its impact on customised logistics
Despite the wealth of literature on e-marketplaces, research on electronic logistics and/or transport marketplaces, is scarce. Electronic Logistics Marketplace (ELM) refers to an electronic hub using web-based systems that link shippers and carriers together for the purpose of collaboration or trading. Via an international scoping study, our research aims to evaluate different types of ELM, est...
متن کاملOn the Design of Effective Online Market Interfaces:
The Internet has dramatically changed how people sell and buy goods. In recent years we have seen the emergence of electronic marketplaces that leverage information technology to create more efficient markets such as online auctions to bring together buyers and sellers with greater effectiveness and at a massive scale. A potential threat to the effectiveness of massive scale online marketplaces...
متن کامل