Giving and Fundraising

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Comparing Charitable Fundraising Schemes: Evidence from a Field Experiment and a Structural Model by

We present evidence from a natural field experiment designed to shed light on the efficacy of alternative fundraising schemes. In conjunction with the Bavarian State Opera House, we mailed 25,000 regular opera attendees a letter describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to six treatments designed to explore behavioral responses t...

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