Data-Driven Gamification Design: An Enterprise Systems Perspective from the Front Line

The need for data-driven gamification in enterprise systems is essential for the design, development and implementation of robust management information systems capability. However, the gamification of enterprise systems need to look beyond the user interface as a key driver of the effectiveness of system design and implementation by taking a more holistic approach. A survey was undertaken of 25 global organisations that have implemented a gamification project which found that enterprises are reporting positive results from gamification projects, but are also claiming that there’s still room for improvement across many operational areas. In particular, there are effectiveness issues associated with technology and vendor maturity, and a need to improve the capabilities of organisations in the design and implementation of gamification projects. Design was considered to be a collaborative activity amongst stakeholders, and the process and inclusiveness of the design process was considered to be just as important as the specific design elements employed.