Trust Management: Literature Review

The concept of trust has become popular in public debate and academic analysis. In high income countries this interest is associated with concern for the decline of trust in governments and professionals, and in developing countries has been prompted by debates around the motion of social capital. Trust has been identified as a major factor influencing such things as capital investment, relationship marketing, cross-cultural communication, learning and various types of cooperation. Trust management is becoming also very important inside the organization. The study will review empirical research on organizational trust. The purpose of the study will be also evaluation of the advancements and setbacks in current empirical research in terms of management organizational trust. This paper will analyze the theoretical approach, the conceptualization and the measurement issues covered in studies on management organizational trust. Although trust has emerged as an important factor in organizational relationships, there are still major conceptual and methodological challenges to be met when studying this complex concept.