MISQ Archivist Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors
نویسندگان
چکیده
As a new software licensing model, software-as-a-service (SaaS) is gaining tremendous popularity across the globe. In this study, we investigate the competition between a new entrant and an incumbent in an SaaS market, and derive the optimal market entry strategy for the new entrant. One interesting finding is that, when its product quality is significantly lower than that of the incumbent, the new entrant should adopt an instant-release strategy (i.e., releasing its product at the start of the planning horizon). If the initial quality gap of the two products is small, the new entrant is better off adopting a late-release strategy (i.e., deferring the release of the new product until its quality surpasses that of the existing product). We also find that instant-release and late-release are essentially low-quality/low-price and highquality/high-price strategies, respectively. In addition, we explore the scenario where the two competing products are partially compatible, and characterize the impact of asymmetric incompatibility on the two vendors’ market strategies at equilibrium. We find that the new entrant’s zero-profit region expands as the level of incompatibility between the two competing products increases. Moreover, if the new entrant adopts the instant-release strategy, its profit decreases with the level of incompatibility. When the level of incompatibility is sufficiently high, the instance-release strategy may not be viable for the new entrant. On the other hand, if the new entrant adopts the late-release strategy, its profit increases with the level of incompatibility from its product to the incumbent’s, but decreases with the level of incompatibility in the other direction.
منابع مشابه
Quality, Pricing, and Release Time: Optimal Market Entry Strategy for Software-as-a-Service Vendors
متن کامل
Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors
As a new software licensing model, software-as-a-service (SaaS) is gaining tremendous popularity across the globe. In this study, we investigate the competition between a new entrant and an incumbent in a SaaS market, and derive the optimal market entry strategy for the new entrant. One interesting finding is that, when its product quality is significantly lower than that of the incumbent, the ...
متن کاملTwo-level supply chain quality improvement through a wholesale price coordination contract on pricing, quality and services
Nowadays, competitive market creates the necessity of quality improvement in different levels of supply chains (SCs). This paper contributes to the SC coordination literature and proposes a bilateral coordination contract for optimizing pricing decisions along with quality improvement decisions in different echelons of a real case of a cell phone SC. The SC comprises a manufacturer who deals wi...
متن کاملIntroduce an Optimal Pricing Strategy Using the Parameter of "Contingency Analysis" Neplan Software in the Power MarketCase Study (Azerbaijan Electricity Network)
Overall price optimization strategy in the deregulated electricity market is one of the most important challenges for the participants, In this paper, we used Contingency Analysis Module of NEPLAN Software, a strategy of pricing to market participants is depicted.Each of power plants according to their size and share of the Contingency Analysis should be considered in the price of its hour. In ...
متن کاملThe Pricing Strategy Guideline Framework for SaaS Vendors
Software as a Service has become a dominant IT news topic over the last few years. Especially in these current recession times, adopting SaaS solutions is increasingly becoming the more favourable alternative for customers rather than investing on brand new on-premise software or outsourcing. This fact has inevitably stimulated the birth of numerous SaaS vendors. Unfortunately, many small-to-me...
متن کامل