Understanding the strengths and limitations of emerging business models . WEB - ENABLED TRANSFORMATION OF THE BROKERAGE INDUSTRY
نویسنده
چکیده
he brokerage industry has been significantly transformed by the e-commerce revolution. Considering that the powerful and relatively inexpensive Web platform is extremely well suited for conducting trading and other financial service activities globally, brokerage firms are constantly trying to devise innovative Web-based business applications and practices. As companies continue to experiment with these evolving Web and Internet-related technologies, new business models are emerging in this industry. What are these business models? What are the strengths and weaknesses of these models? What are some challenges associated with implementing one or more of these models? What is the shortand long-term viability of these models? These questions, addressed here, are highly relevant for a wide variety of stakeholders, from investors to business partners, employees, and competitors. While the forces of deregulation shaped the brokerage industry, technological forces are currently driving its evolution. The Internet and Web-related technologies, with their numerous capabilities, have emerged as the new agents of change. Their wide-ranging capabilities include global information dissemination, interactive
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