Crowds in Two Seconds

Interactive systems must respond to user input within seconds. Therefore, to create realtime crowd-powered interfaces, we need to dramatically lower crowd latency. In this paper, we introduce the use of synchronous crowds for ondemand, realtime crowdsourcing. With synchronous crowds, systems can dynamically adapt tasks by leveraging the fact that workers are present at the same time. We develop techniques that recruit synchronous crowds in two seconds and use them to execute complex search tasks in ten seconds. The first technique, the retainer model, pays workers a small wage to wait and respond quickly when asked. We offer empirically derived guidelines for a retainer system that is low-cost and produces on-demand crowds in two seconds. Our second technique, rapid refinement, observes early signs of agreement in synchronous crowds and dynamically narrows the search space to focus on promising directions. This approach produces results that, on average, are of more reliable quality and arrive faster than the fastest crowd member working alone. To explore benefits and limitations of these techniques for interaction, we present three applications: Adrenaline, a crowdpowered camera where workers quickly filter a short video down to the best single moment for a photo; and Puppeteer and A|B, which examine creative generation tasks, communication with workers, and low-latency voting. ACM Classification: H5.2 [Information interfaces and presentation]: User Interfaces — Graphical user interfaces. General terms: Design, Human Factors