E-Service Intelligence: An Introduction

E-service intelligence is a new research field that deals with fundamental roles, social impacts and practical applications of various intelligent technologies on the Internet based e-service applications that are provided by e-government, e-business, e-commerce, e-market, e-finance, and e-learning systems, to name a few. This chapter offers a thorough introduction and systematic overview of the new field e-service intelligence mainly based on computational intelligence techniques. It covers the stateboth theorems and applications of e-service intelligence. Moreover, it demonstrates how adaptations of existing computational intelligent technologies benefit from the development of e-service applications in online customer decision, personalized services, web mining, online searching/data retrieval, and various web-based support systems.