Environmental Factors Defining eMarketplace Adoption: Case of Large Organizations in Slovenia

By bringing together large numbers of buyers and sellers and automating transactions, eMarketplaces expand the choices available to buyers, give sellers access to new customers (buyers), and reduce transaction costs for all participants. Business environment factors, how an organization does business, have an influence on the organization’s decision about adopting eMarketplace activities. In some cases, the business environment encourages adoption of eMarketplace activities, while in others it is discouraged. This paper presents the importance of the following business environmental factors: trust between business partners, encouragement from the business environment, use of e-commerce between business partners and an organization’s relationship to the business environment. Factors were derived from research in 119 large organizations in Slovenia.