Hedonomics in Consumer Behavior

Hedonomics: Bridging Decision Research With Happiness Research.

One way to increase happiness is to increase the objective levels of external outcomes; another is to improve the presentation and choices among external outcomes without increasing their objective levels. Economists focus on the first method. We advocate the second, which we call hedonomics. Hedonomics studies (a) relationships between presentations (how a given set of out-comes are arranged a...

The Role of Hedonomics in the Future of Industry, Service, and Product Design

Hedonomics has been defined as “the branch of science which facilitates the pleasant or enjoyable aspects of human-technology interaction.” Hedonomics in general is a fairly new area in research and it is evidently new in ergonomics, human factors, usability and human-computer interaction (HCI). During the last ten years there has been a rapid growth in research about affect and pleasure. Consi...

Consumer behavior in rural areas of iran : an almost ideal demand system analysis

Hedonic Pricing under Uncertainty: A Theoretical Consumer Behavior Model

A model of consumer behavior has been formulated by using an additive utility function and the hedonic pricing approach, in a virtual market. Since, there is a time lag between ordering and purchasing products (goods and services) online and receiving them, it means the consumer makes decision under uncertainty. The level of satisfaction with products with distinctive characteristics is describ...

Assessment and Evaluation of Citizen's Views on the Impact of Commercial Television Advertising on Consumer Behavior (Case of Study: Ardebil City)

The aim of the study of the Assessment and evaluation of citizen's views on the impact of commercial television advertising on consumer behavior (Case Study: Ardebil city). This research will be done by a descriptive- Scrolling method and In terms of purpose, it is an applied type. The instrument for collecting data was A researcher-made questionnaire that includes elements of cultural factors,...