Washing away postdecisional dissonance.

نویسندگان

  • Spike W S Lee
  • Norbert Schwarz
چکیده

After choosing between two alternatives, people perceive the chosen alternative as more attractive and the rejected alternative as less attractive. This postdecisional dissonance effect was eliminated by cleaning one's hands. Going beyond prior purification effects in the moral domain, physical cleansing seems to more generally remove past concerns, resulting in a metaphorical "clean slate" effect.

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عنوان ژورنال:
  • Science

دوره 328 5979  شماره 

صفحات  -

تاریخ انتشار 2010