Integrating Knowledge Management into New Product Development

نویسنده

  • Brian Squire
چکیده

3 Most of the research studies in New Product development (NPD) are descriptive, outlining the Critical Success Factors (CSFs) of successful new products. This paper will go beyond the surface of these CSFs to investigate how a knowledge resource can be generated from these factors through a more rigorous approach to the process of knowledge management (KM). It has been evidenced that the ineffective management of the NPD process is strongly linked to the high failure rate of new products. The study has revealed that the NPD Process is not only a sequential list of activities as revealed by several studies, but also a complex and dynamic process closely linked to KM.

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تاریخ انتشار 2007