Personality trait inferences about organizations: development of a measure and assessment of construct validity.

The authors conducted 4 studies to construct a multidimensional measure of perceptions of organization personality. Results of the first 2 studies suggest that (a) 5 broad factors are sufficient to capture the structure of organization personality perceptions, (b) real-world organizations differ on personality profiles, and (c) personality trait inferences are related to organizational attraction. Results of a 3rd study suggest that personality trait inferences assessed in 1 sample are related lo ratings of organizational attractiveness by a 2nd sample. Finally, results of a 4th study suggest that the measure is sensitive to experimental manipulations of organizational descriptions. Implications and suggestions for the use of this measure in future research are discussed.