Consumer Motivations to Search E-Health Information

E-health information has become an important resource for people seeking health information. Even though many studies have been conducted to examine the quality of e-health information, only a few studies have explored the effects of e-health information seekers’ motivations on perceived quality of e-health information. There is even less information about repeated search for e-health information after users’ initial ‘experience’ of e-health information use. Using an online survey of information seekers, 252 e-health information users’ responses were collected. The research examines the relationship between motivation, perceived quality, satisfaction and intention to repeat-search e-health information. The results identify motivations to search e-health information, and confirm the relationship between motivation, perceived quality dimensions, satisfaction and intention to repeat-search for e-health information.