Optimizing Limousine Service with AI

Limousine Services Ltd. (Airport Limousine), a subsidiary of Swire Travel, one of the largest and oldest travel management companies in Hong Kong and widely recognized as the leader in service quality in the local travel industry. Swire Travel has more than 50 years of history and is part of the 145-year old worldwide Swire group. The main business of Airport Limousine is a 24-hour luxury limousine and shuttle service that serves mainly the Hong Kong area (see figure 1), which has an area of 1104 square kilometers (426 square miles) with a population of 7 million in 2009. In comparison, the region serviced by Airport Limousine is similar to New York City—the five boroughs of New York occupy 786 square kilometers (303 square miles) with a population of 8.4 million as of 1 July 2009.1 Airport Limousine’s fleet consists of Mercedes-Benz sedans and stretch limousines as well as multipurpose vehicles (MPVs) and shuttle buses. It provides two main types of limousine services—airport transfer and on-hire services. The airport transfer service provides transfers to and from the Hong Kong Chek Lap Kok International Airport (figure 2) with one or more possible stopovers or pickup points in between. For airport transfers, Airport Limousine also provides a personalized meet-and-greet service and assists with VIP check-in procedures if needed. The limousine on-hire service, on the other hand, provides a vehicle and chauffeur to support any type of personal or business transportation needs, such as business appointments, plant site IAAI Articles