Effects of Consumer Lifestyles on Purchasing Behavior on the Internet: A Conceptual Framework and Empirical Validation
نویسنده
چکیده
Consumers enjoy virtually limitless choice when selecting channels to fulfill their consumption needs. Each sales channel – from niche boutiques to catalog sales, big-box retail to ecommerce – offers a unique combination of risk and reward that entices certain consumers while dissuading others. Understanding why consumers select one channel over another – both as a general proposition and in indiviudal instances of consumption – is essential in today’s hyper-competitive business environment, enhancing corporate potential to create more successful product lines, enhance distribution relationships, craft advertising campaigns with optimized messaging and media mixes, and more.
منابع مشابه
Effects of consumer lifestyles on purchasing behavior on the Internet: a conceptual framework and empirical validation
The purpose of this research is (1) to develop a theoretical model for consumer purchasing behavior on the Internet and (2) to test the effects of consumer lifestyles in the form of price-oriented, net-oriented, and timeoriented lifestyles, and perceived benefit and perceived risk on purchasing behavior. Structural equation modeling is applied to test a hypothesized research model using Graphic...
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