Strategic Study on Culture Brand in Shijiazhuang

Brand-driven cultural industry development was the inevitable requirement for coordinated development of regional economy and society. In order to create the culture brand of Shijiazhuang, the authors first analyzed its cultural resources, clear focus. Then created a culture brand with characteristic of Shijiazhuang by a number of strategies such as: Found a suitable site of the culture brand, cultivated spirit of the city, focus on creating superiority culture brand in Shijiazhuang, take measures to enlarge and strengthen the enterprises of culture, used modern media to multi-dimensional propaganda culture brand, implemented “Walk out” strategy of the culture brand, and strengthened human resources to support the creation of culture brand. DOI: 10.4018/japuc.2012010102 18 International Journal of Advanced Pervasive and Ubiquitous Computing, 4(1), 17-22, January-March 2012 Copyright © 2012, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. heritage such as Shang Dynasty sites in Gaocheng, Zhongshan countries GuDou sites in Pingshan, Long Xing temple of Sui dynasty in Zhengding, AnJi Bridge in Zhaozhou, and Yue, Zhao Tuo, Zhao, Wei Zheng, etc. historical figures. At present, Shijiazhuang has 14 best of the World, 22 best in China, 25 national key cultural relics protection units, 105 provincelevel cultural relics protection units, more than 20,000 pieces of all kinds of collections heritage (“The new development strategy of,” 2006); Second, Shijiazhuang also has rich folk culture and intangible cultural heritage. the Folk culture in Shijiazhuang belongs to the Central Plains culture type, has distinctive characteristics in northern China (Cui, 2005), particularly in the “pasta culture,” “wine culture,” and ” dress culture of women, children ” Shijiazhuang has many intangible cultural heritage, such as: “Shijiazhuang silk string,” “Jingxinglahua,” “gaocheng palace lantern,” and “gengcun folktales.” According to statistics, Shijiazhuang has 8 state-level non-material cultural heritage, 30 provincial level non-material cultural heritage, 148 city level non-material cultural heritage. In the meantime, the conservation of the nonmaterial cultural heritage also walks in the front ranks of the country; Third, Shijiazhuang also has revolutionary culture resources and the tourist resources. 50 scenic spots with a certain scale have been built, the “one center, eight eight scenic spots” tourism development pattern formed. AnJi Bridge in Zhaozhou, revolutionary situation Xibaipo, North China military area commands martyr cemetery has become the national patriotism education center. Red Xibaipo is the key point of Shijiazhuang tourism system; Fourth, Shijiazhuang also has the advantage of cultural festivals. All temple fairs, rallies around Shijiazhuang are the urban culture showcase stage, fully demonstrated the richness of their culture. Such as: Zhengding historical culture tourism Festival, Bao Duzhai temple fair, Zhaozhou Pear Festival, etc. Finally, Shijiazhuang shows its modern entrepreneurial culture, the unique progressive and pragmatism of Shijiazhuang is the unique charm of the city. In a word, its rich history culture resources, the non-material cultural heritage, the folk festival cultural, red culture and the modern culture, are all the advantages, potential and hope to create the urban culture brand of Shijiazhuang. 3. STRATEGIES AND SUGGESTIONS OF BUILDING CULTURE BRAND IN SHIJIAZHUANG CITY 3.1. Found a Suitable Site of the Culture Brand, Cultivated Spirit of the City Spirit of the city is an important part of urban culture, although Shijiazhuang has the development, advances, innovation, containing and opening spirits, it still did not put forward an individuality spirit of the city, which not only inherited the historical traditions and cultural, but also consistent with characteristic of the times. Suggested to begin a general discussion in Shijiazhuang, in order to attract the attention and participation of all the people, takes the forms of questionnaire surveys and expert discussions. It is necessary to refining the Shijiazhuang culture in the height of revolution and history, containing the Shijiazhuang resident’s ideals, beliefs, values and so on. It is also necessary to fully take into account how the urban spirit instructs Shijiazhuang full development (Wei, 2010). 3.2. Strengthen the Participation of the Parties Culture brand building in Shijiazhuang is a system engineering; it requires government’s overall planning and policy guidance, needs every area, enterprises to play a principal role on brand-building, it also requires the active participation and support of the community (Liu, 2010). First, set up a leading group of cultural industry with city leaders as head to work in full swing. Second, the relevant departments, districts and counties should discharge its responsibili4 more pages are available in the full version of this document, which may be purchased using the "Add to Cart" button on the product's webpage: www.igi-global.com/article/strategic-study-culture-brandshijiazhuang/68802?camid=4v1 This title is available in InfoSci-Journals, InfoSci-Journal Disciplines Communications and Social Science. Recommend this product to your librarian: www.igi-global.com/e-resources/libraryrecommendation/?id=2