Developing Message Interpersonality Measures in Computer-Mediated Communication

Numerous studies address the ability of the computer-mediated communication (CMC) medium to carry social cues, e.g., social presence. This paper proposes to expand the study of social cues to include interpersonality measures directed toward messages within the CMC medium. Interpersonality is conceptualized as the joint measure of anticipated feedback and message coherence, factors that distinguish interpersonal messages from broadcast (mass) messages. Results from an online exercise indicate that anticipated feedback and message coherence are distinct constructs from social presence and that these measures jointly predict behavioral intention to comply with a message request.