A Sustainability Model of Green IT Initiatives

Extant Green IT practices and reports reveal that many organizations implementing Green IT face the problem of sustaining Green IT initiatives to gain long term advantage. This study attempts to address the issue by proposing a sustainability model for Green IT initiatives. It evaluates longitudinal changes in Green IT environmental performance of 24 firms featured in the top Green IT rankings of Computerworld. These rankings have associated mini case studies, revealing the Green IT achievements, strategies and launch dates. This study further explores the difference between sustainers and non-sustainers empirically. This would help to investigate the factors that may be antecedents to sustained Green IT performance using discriminant analysis. Results indicate that out of the three proposed dimensions: Factors promoting sustainable culture, Business Process and Organizational properties; the first two dimensions turned out to be the most significant ones in ensuring the Sustainability of