Accelerating Research Innovation by Adopting the Lean Startup Paradigm
نویسنده
چکیده
Today, commercialization, or “going to market” (Friedman, 2002), is particularly challenging, especially given the pressure to do it quickly. Indeed, it has been claimed that the need for speed in development and speed in going to market have a tremendous impact on the dynamics of technology transfer and is the most important driver of change, which means that a firm’s ability to develop and market products and technologies quickly is crucial (Amesse & Cohendet, 2001).
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