File: CullmanPaginated.docx Created on: 10/21/13 10:03 PM Last Printed: 11/3/13 11:09 PM NOTE Eighth Circuit Bungles Bundled Discounts: The Court Avoids Resolving Bundled Discounts
نویسنده
چکیده
From fast-food value meals to buy one get one free deals at the grocery store, bundled discounts are in virtually every market. Bundled discounts encompass several different discounts, but the most common understanding of bundled discounts occurs when multiple products are sold together for less than the total price of the products sold individually. Bundled discounts can provide a variety of efficiencies for sellers and can broaden the relationship between the buyer and seller. Buyers also receive benefits by reducing transaction costs and increasing their purchasing power. For example, if a retail store offers shampoo and conditioner for a discount, it induces the buyer to purchase both products and take advantage of the discount. The buyer gets the benefit of the discount and the seller sells two products rather than just one.
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