Exposure Effects in Person Perception: Familiarity, Similarity, and Attraction

Two experiments explored the relationship between familiarity, similarity, and attraction. In the first experiment, subjects viewed photographs of faces at various exposure frequencies and then rated them for likeableness and similarity. Familiar people were regarded by the subjects as both more likeable and more similar to themselves. The effects of familiarity on perceived similarity were primarily mediated by changes in attraction, although some evidence of a direct link between familiarity and perceived similarity was also found. In the second experiment, subjects viewed the same stimuli at a single exposure frequency, and received bogus information regarding the similarity of the people shown therein. Subsequent ratings of likeableness and perceived familiarity revealed that people who seemed similar to the subjects were regarded as both more likeable and more familiar. The effects of similarity on perceived familiarity were almost entirely mediated by changes in attraction. Some of the theoretical implications of these findings are discussed.