Exogenous and Endogenous Antecedents of Online Shopping in a Multichannel Environment: Evidence from a Catalog Retailer in the German-Speaking World
نویسنده
چکیده
catalog BLOCKINmost BLOCKINstrongly BLOCKINinfluence BLOCKINattitudes BLOCKINtoward BLOCKINthe BLOCKINonline BLOCKINshop. BLOCKINFurther, BLOCKINthe BLOCKINanalysis BLOCKINshowed BLOCKINthat BLOCKINan-BLOCKINinfluenced BLOCKINby BLOCKINtheir BLOCKINattitudes BLOCKINtoward BLOCKINthe BLOCKINcatalog, BLOCKINwhile BLOCKINshopping BLOCKINbehaviors BLOCKINof BLOCKINwomen BLOCKINare BLOCKINdetermined by.their.attitudes.toward.the.online.shop.
منابع مشابه
Asymmetric Pricing across Channels
Among all the topics about price dispersion, asymmetric price dispersion between online and o¤-line channels and asymmetric pricing across traditional retailers, e-tailers, and multichannel retailers have received the most extensive empirical examination in the literature. However, in many cases, these studies generate contradictory results. This paper jointly models traditional retailer, e-tai...
متن کاملCoordination of Information Sharing and Cooperative Advertising in a Decentralized Supply Chain with Competing Retailers Considering Free Riding Behavior
This paper studies a decentralized supply chain in which a manufacturer sells a common generic product through two traditional and online retailers under free riding market. We assume that the traditional retailer provides the value added services but the online retailer does not. Factors such as retail prices, local advertising of the retailers, global advertising of the manufacturer and servi...
متن کاملResearch on the Formation Mechanism of Multichannel Retailer Loyalty Based on Experience Spillover and Channel Reciprocity
This study proposed a multichannel loyalty model aimed at integrating experience theory, schema theory and loyalty theory. Particularly, we built a multichannel retailer loyalty framework not only from the perspective of multichannel shopping behavior, but also from sequences of channel choices, namely shopping paths, including search online but purchase offline and search offline but purchase ...
متن کاملMatch Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy
Multichannel retailing has led to the emergence of a new form of price-matching policy. A “self-matching policy” allows a multichannel retailer to offer the lowest of its online and instore prices to consumers with appropriate evidence of the pricing discrepancy. In contrast to competitive price-matching, a retailer matching its own price is likely to result in consumers obtaining the lower pri...
متن کاملOnline Buying Behavior among University Students: A Cross Cultural Empirical Analysis
Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, g...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- JECO
دوره 4 شماره
صفحات -
تاریخ انتشار 2006