j Living on the Edge : Shifting Between Nonconscious and Conscious Goal Pursuit
نویسنده
چکیده
'Ibis ehapter disellsses reeent research exploring how shifting between conseious, controlled proeessing, ;md alltomatieity affect goal pursuit. First, we review past approaches to noneonseiolls goal pursuit, inclllding both the seareh für similarities between eonscious and noneonseious goal pursllit and differences Getween the (wo. \YJe next address the consequenees of shifting between eonscious and noneonseious goal striving. Wc start Gy addressing the shift from nonconseious goal pursuit to conseious awarcness. What is the conscquence of becoming aware of a hehavior driven Gy a noneonscious goal pursuit? We then address the qucstion of whether people ean strategieally plan to shirt horn effortful, eontrolled goal striving to alltomatieity throllgh forming implcmentation intentions. How is this achieved, and what are the consequences of this strategie shift to automatie goal striving?
منابع مشابه
Nonconscious goal pursuit: Acting in an explanatory vacuum
Nonconsciously activated goals and consciously set goals produce the same outcomes by engaging similar psychological processes (Bargh, 1990; Gollwitzer & Bargh, 2005). However, nonconscious and conscious goal pursuit may have diVerent eVects on subsequent aVect if goal pursuit aVords an explanation, as nonconscious goal pursuit occurs in an explanatory vacuum (i.e. cannot be readily attributed ...
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