Sonia Livingstone Television and the active audience
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منابع مشابه
The Resourceful Reader The Resourceful Reader :
for Communication Yearbook 15. The resourceful reader:Interpreting television characters and narratives The television viewer is an active interpreter, not a passive recipient, of programs. Viewers'interpretations of programs mediate television effects. The 'active viewer' is accepted by bothtraditional and critical mass communication scholars, allowing for a possible convergence<lb...
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Contents Annex Page 9 Literature Review 1 10 Recent trends in children's viewing patterns and advertising activity 23 11 Creative techniques used to target children 49
متن کاملSonia M . Livingstone The rise and fall of audience research : an old story with a new ending
LSE has developed LSE Research Online so that users may access research output of the School. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in LSE Research Online to facilitate their private study or for non-commercial research. You may not engage in furthe...
متن کامل( refereed ) The rise and fall of audience research : an old story with a new ending
LSE has developed LSE Research Online so that users may access research output of the School. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in LSE Research Online to facilitate their private study or for non-commercial research. You may not engage in furthe...
متن کاملAudience research at the crossroads : the ‘implied audience’ in media and cultural theory
Articles available via LSE Research Online are protected under intellectual property law, including copyright law. Any use made of the contents should comply with the relevant law discussed earlier versions of these ideas with various colleagues over the past year and am grateful for their constructive and critical responses. Audience research is at a crossroads. Looking backwards, the legacy o...
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