Adaptive Business Intelligence Model for Cross Functional Integration for Manufacturing Industry

As international competition intensifies, more and more organizations are finding themselves under the mounting pressure to improve productivity and marketing strategy. Decision making is considered as one of the important factor in this task. The emphasis is mostly given towards the use of IT for individual functions. However, in the last few years, there has been an increasing recognition of the potential of Information System in improving productivity through organizational redesign and integrating cross functions. The purpose of this study is to develop an Adaptive Business Intelligence model for manufacturing industry which integrates cross functions. During the past few decades, organizations have strived to improve their decision –