Can Privacy be Just Another Good?

I. PRIVACY AS FINAL GOOD AND INTERMEDIATE GOOD .............. 251 II. TREATING PRIVACY AS A FINAL GOOD WITH CONSUMER SOVEREIGNTY: INITIAL AGREEMENTS ....................................... 253 A. How Initial Agreements Can Work Well ............................. 254 B. How Initial Agreements Can Fail ....................................... 256 III. MODIFYING POLICIES LATER ..................................................... 259 A. Communication and Negotiation ........................................ 260 B. Direction of Payments and the Role of Content and Advertising .......................................................................... 260 CONCLUSION ......................................................................................... 261