Strategic Pricing of Technology License under Product Differentiation
نویسنده
چکیده
This paper studies factors that might affect the price (i.e. a fixed licensing fee) and the demand for technology licensing. The author finds that the licensor’s licensing fee is found to increase in the degree of product differentiation between technology holders, the degree of knowledge inappropriability, and the level of transaction costs of technology licensing. Also, product differentiation between technology holders raises the licensees’ demand for technology.
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