Blended Shopping
نویسندگان
چکیده
Neben dem klassischen Ladenverkauf hat sich insbesondere für Konsumgüter der Verkauf von Waren über das Internet (eCommerce) als Verkaufsweg etabliert. Der Artikel startet mit der These, dass diese Vertriebswege, insbesondere in den kundennahen Prozessen, völlig getrennt voneinander ablaufen. Diese These wird durch eine Feldstudie belegt. Die Anreicherung des Ladenverkaufs durch eCommerce-Ansätze, also die bisher fehlende Integration von traditionellem Ladenverkauf und eCommerce, wird als Blended Shopping eingeführt, die Potenziale erarbeitet und schließlich anhand von zwei prototypischen Implementierungen visualisiert und belegt. Der Artikel schließt mit einem Ausblick, welche technischen wie betriebswirtschaftlichen Vorarbeiten notwendig sind, um Blended Shopping effektiv und effizient in die Praxis bringen zu können.
منابع مشابه
E-shopping and in-store shopping status in Tehran: Can e-shopping reduce traffic in the future?
Nowadays Information and Communication Technology effects on all aspects of human activities, such as teleworking, electronic commerce, electronic banking, electronic learning, etc. the most of these services can prevent unnecessary travels in cities especially in rush hour. The aim of this study is to explore the frequency of electronic shopping and in-store shopping in Tehran, according to ge...
متن کاملLearning to Rank for Personalised Fashion Recommender Systems via Implicit Feedback
Fashion e-commerce is a fast growing area in online shopping. The fashion domain has several interesting properties, which make personalised recommendations more difficult than in more traditional domains. To avoid potential bias when using explicit user ratings, which are also expensive to obtain, this work approaches fashion recommendations by analysing implicit feedback from users in an app....
متن کاملHedonic Pricing of Chocolate Quality Characteristics: Is there A Difference for Fruit or Nut Chocolate?
Chocolate campaigns in the United States have focused on the production of premier quality and healthy blend chocolate bars. We expect that merchandising efforts will offer a higher price for fruit or nut blend chocolates. Using online retail data from Amazon, eBay, and Walmart, we applied the hedonic function to estimate retailers offer price for a blended bar. The findings show that online re...
متن کاملAnalysis of Bazaars and Shopping Centers as Urban Spaces Via Space Syntax Software (Case Studies: Iranian Bazaars and Tehran Shopping Centers)
The aim of this paper is to investigate the bazaars and shopping centers as public spaces. Given theweakness of public places and consequently the weakness of social interactions, today’s societies are in dire need ofsocial spaces to increase social interactions. Therefore, the review of these two as then and now’s urban spaces couldhelp solve some problems. Bazaars are among the oldest Iranian...
متن کاملExplaining and Testing the Aboriginal Model of Shopping Malls’ Success: (Case Study: Shopping Malls in Tehran)
In recent years, the construction of shopping malls is rising across the country. But only some of them were successful to accommodate a large number of visitors while the other ones are constantly changing the commercial units’ use. while the decline in demand for commercial units in form of multi-purpose complexes as well as the country recession have aroused this situation. Therefore, in thi...
متن کامل