Community-based participatory research: A case study from South Africa
نویسنده
چکیده
Marketing research, often in the form of surveys, is one of the critical tools marketing managers use to guide decision making. Although this occurs in all environments, developing markets present problems in the paucity of information available and a desperate shortage of skilled information gatherers. This leaves
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Participatory Design for Social Development: A South African Case Study on Community-Based Health Information Systems
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