Using a Marketing and Product Plan as a Key Driver for Product Line Asset Development

The product line engineering paradigm has emerged recently to address the needs to minimize the development cost and the time to market in this highly competitive global market. Product line development consists of product line asset development and product development using the assets. Product line requirements are essential inputs to product line asset development. These inputs, although critical, are not sufficient to develop product line assets. A marketing and product plan, which includes plans on what features are to be packaged in products, how these features will be delivered to customers (e.g., feature binding time), and how the products will evolve in the future, also drives product line asset development; thus this paper explores design issues from the marketing perspective and presents key design drivers that are tightly coupled with the marketing strategy. An elevator control software example is used to illustrate how the product line asset development is related to the marketing and product plan.