Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
نویسندگان
چکیده
منابع مشابه
Customer Efficiency, Channel Usage, and Firm Performance in Retail Banking
Innovations in technology and service design have increasingly enabled firms to incorporate self-service technology to augment or substitute for " traditional " employee-provided service channels. Although it is clear that self-service can reduce cost, less is known about how customers utilize self-service channels in a multi-channel service delivery system and the resulting impact on firm perf...
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In the retail banking context, convergence of technologies has given birth to different channels of distribution like Automatic Teller machines (ATM), internet banking, and mobile banking. This enables the customer to avail the banking services at any time and any where. These technological interfaces are known as self service technologies (SSTs). Customers availing banking services through the...
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This paper examines the drivers of adoption of Internet banking and the linkages among adoption drivers and outcomes (product acquisition, service activity, profitability, loyalty). We relate Internet banking adoption to customer demand for banking services, the availability of alternative channels, customers' efficiency in service coproduction (“customer efficiency”), and local Internet bankin...
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This paper examines the drivers of adoption of Internet banking and the linkages among adoption drivers and outcomes (product acquisition, service activity, profitability, loyalty). We relate Internet banking adoption to customer demand for banking services, the availability of alternative channels, customers' efficiency in service coproduction (“customer efficiency”), and local Internet bankin...
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This study attempts to determine the effect of service quality on customer satisfaction both from public and private banks in Tangail city. Service quality of different banks is observed that is provided for their customers. An attempt is made to find out which service quality dimensions may enhance customer satisfaction in a better way. To measure the service quality, an extensive survey of ba...
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ورودعنوان ژورنال:
- Management Science
دوره 56 شماره
صفحات -
تاریخ انتشار 2010