Use of Social Media and Political Participation among University Students

The relationship between the use of social media and political participation has been explored and discoursed by various researchers. Current study observes this relationship in the context of Pakistan. The research intends to explore the use of Facebook among Pakistani students and its subsequent association with their political participation. For this purpose, a survey (N= 416) has been conducted amongst university students in Pakistan in order to measure the use of Facebook along with their online and offline political activities. It has been found that online and offline political participation tends to be influenced by time spent for political purposes on Facebook. Moreover, political participation has been found to be significantly correlated with demographic factors i.e. gender and age.