High-Cost Banner Blindness

نویسندگان

  • Moira Burke
  • Anthony Hornof
  • Erik Nilsen
  • Nicholas Gorman
چکیده

This work was supported by National Science Foundation Grant IIS-0308244 to the University of Oregon with Anthony Hornof as the principle investigator. Authors’ addresses: Moira Burke, Anthony Hornof, Computer and Information Science Department, University of Oregon, Eugene, OR 97403; {moira, hornof} @cs.uoregon.edu; Erik Nilsen, Nicholas Gorman, Psychology Department, Lewis & Clark College, Portland, OR, 97219; [email protected], [email protected] High-Cost Banner Blindness: Ads Increase Perceived Workload, Hinder Visual Search, and Are Forgotten

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Why and When Will Banner Blindness Occur? An Analysis Based on the Dual Processing Theory

As an advertising tool, banners have been widely adopted by online marketers. However, because of low click-through rates, banners’ effectiveness has been questioned. A phenomenon called “banner blindness” suggests that salient stimuli, such as banners, are often missed by Internet users. This contradicts the distinctiveness view which argues that salient stimuli are more likely to attract user...

متن کامل

Text Advertising Blindness: The New Banner Blindness?

Copyright © 2010-2011, Usability Professionals’ Association and the authors. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. To copy otherwise, or republish, to pos...

متن کامل

Judgments at Gaze Value: Gaze Cuing in Banner Advertisements, Its Effect on Attention Allocation and Product Judgments

Banner advertising is a popular means of promoting products and brands online. Although banner advertisements are often designed to be particularly attention grabbing, they frequently go unnoticed. Applying an eye-tracking procedure, the present research aimed to (a) determine whether presenting human faces (static or animated) in banner advertisements is an adequate tool for capturing consumer...

متن کامل

An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices

In this study, we use eye tracking to compare the impact of ads on viewing behavior on desktop computers and mobile phones. As in previous studies, we use a list-based search engine results pages (SERPs) to conduct our examination. Our preliminary results contradict banner blindness on SERPs both on desktop computers and mobile phones. Additionally, the preliminary results suggest that top ads ...

متن کامل

Probative Blindness and False Assurance about Safety

Safety activities may provide assurance of safety even where such assurance is unwarranted. This phenomenon – which we will call “probative blindness” – is evident both in hindsight analysis of accidents and in the daily practice of safety work. The purpose of this paper is to describe the phenomenon of probative blindness. We achieve this by distinguishing probative blindness from other phenom...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2004