Ronald McDonald Be Forced to Retire ?
نویسنده
چکیده
137 Should Ronald McDonald Be Forced to Retire? Austin Duong Abstract The paper focuses on the ethics and politics of the advertisements from fast food companies, particularly McDonald’s toward young children as consumers. It looks at various means and strategies of advertising designed specifically to children and the effect of advertising toward childhood obesity and diet choices. Using various established ethical frameworks, including the universal moral codes, utilitarianism, deontology, and reciprocal altruism, the paper looks at the corporate and consumers’ responsibility and evaluates the morality of advertising toward children based on these duties and obligations that the corporation has to fulfill. The paper ultimately answers the question of what determines the “moralization” of certain social actions and behaviors.
منابع مشابه
Family-Centered Care and Children with Serious Health Care Needs: A Review of the Conceptual and Empirical Literature for Ronald McDonald House Charities
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