Mobile Application Usability: Conceptualization and Instrument Development
نویسندگان
چکیده
منابع مشابه
Mobile Application Usability : Conceptualization and Instrument Development 1
This paper presents a mobile application usability conceptualization and survey instrument following the 10step procedure recommended by MacKenzie et al. (2011). Specifically, we adapted Apple’s user experience guidelines to develop our conceptualization of mobile application usability that we then developed into 19 firstorder constructs that formed 6 second-order constructs. To achieve our obj...
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ورودعنوان ژورنال:
- MIS Quarterly
دوره 39 شماره
صفحات -
تاریخ انتشار 2015